In November 2023 George Monbiot wrote: “Nothing can now be achieved without mass protest, whose aim…is to reach the critical mass that triggers a social tipping point.
But…this is only part of the challenge. We also need to translate our demands into action, which requires political, economic, cultural and technological change. All are necessary, none are sufficient. Only together can they amount to the change we need to see.”
So, how do we achieve that critical mass so that people embrace change as a way to improve our lives for the long term rather than as a threat to our current living standards? How can we make change inclusive and fair for all?
FUTUREBUILD PROPOSITION No 7: A critical mass of people can embrace change as a way to improve our lives in a way that is fair for all and for the long term rather than as a threat to our current living standards
Chair:Areeba Hamid, Joint Executive Director, Greenpeace
How to inspire mass social change
Dr Jennifer Rudd, Senior Lecturer in Innovation and Engagement, University of Swansea
Mobilising the emerging generation of leader
Nicola Kench, Director, Groundswell Ecosystems
Energising Communities with Active Buildings
Professor Mark Gillott, Chair in Sustainable Building Design, Department of Architecture & Built Environment, University of Nottingham
Charles Bradshaw-Smith, CEO, SmartKlub Ltd.
